Location Design / Advertising Production
KITCHEN SET DESIGN
About the Project
The challenge was to build a location that conveyed domestic warmth without sacrificing the aspirational quality the brand demands. The kitchen had to feel real but perfect — the kind of space that makes you want to cook.
"We didn't dress a kitchen.
We designed the place where the brand comes alive."
Every element — from the walnut island grain to the angle of the pendant lights — was evaluated based on how it would read on camera and what emotional response it would trigger in the viewer.
More from this project
Set Zones
Material Palette
Lighting Design
Production Process
Brief & Reference Analysis
Review of campaign claim, brand tone and visual references. Definition of the set's emotional universe.
Design & Moodboard
Set floor plan, palette selection and material moodboard. Validated with the agency's art director.
Set Construction
Structure build, surface cladding, lighting installation and technical wiring throughout the set.
Dressing & Props
Selection and placement of props, food styling and fine-tuning of every surface on camera.
Shoot Support & Wrap
On-set support across shoot days, between-scene adjustments and full set strike at close of production.
Project Deliverables