KV / Underwater Campaign
AI-generated underwater key visuals for VIRGINIA, Pharrell's label with Adidas, built around the Jellyfish silhouette. The brief asked for a weightless, otherworldly feel — the sneaker suspended in deep water, laces drifting like tentacles, light filtering down from the surface.
Every frame — water particles, caustic lighting, bubble trails and material reflections — was fully generated and composited to match studio-grade product photography, giving the brand a hero image ready for drop day across social and e-commerce.
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